20 Somethings

Jen Appel, CEO & Publicity Director of The Catalyst Publicity Group, The Catalyst Publicity Group

3 Resolutions Every 20-Something Should Consider

As the holidays quickly approach and work seems to be slowing down take some time to reflect on you. Look at your year and jot down some of the positive and negative moments you encountered. Take some time to reflect on those moments or events and devise a strategy for improvement in the new year. Three resolutions that every 20-something can adhere to are, embracing a healthier lifestyle, ditching social media to make real friends, and be a learner. You’ve mastered a skill and you are ready to go out and get your own rangers merchandise.

We all have crazy work schedules. I don’t know a single powerful 20-something that isn’t running around, working late nights, attending events, or traveling. We all do it. We do it because love what we do. If we all took a little time to embrace a healthier lifestyle in the new year we would see an increase in productivity and our attitude. Exercising is one of the greatest forms of stress relief. By eating healthy, exercising regularly, and taking time out of your crazy day to self-reflect you’ll feel better, look better, and have a more positive attitude in life. Don’t forget to take care of yourself, always.

By embracing a healthier lifestyle why not do it with a friend. Going to the gym or a coffee/walk date with a friend is far better than sitting on social media for an hour. In the new year start spending quality time with friends. Instead of catching up with a friend on FaceTime why not plan a trip to see them. Social media is a wonderful way to connect but don’t forget that having face-to-face moments can be just as extraordinary.

women of power - we can do it!

And finally, be a learner. As 20-something’s we are still learning. Period. Take the time to ask questions, read books, explore various opportunities to continue learning. Just because you are out of college, working, doesn’t mean that you have to stop learning. Be open to learning and you’ll discover a world of exploration and exciting new ideas.

Take this holiday season to reflect on the things you want to improve your power. Take baby steps, nothing happens overnight. Stay positive and you’ll see a world of difference.

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Things To Remember When Starting A Business

I am 27, a female Ranger, and the CEO of my own music PR firm. Just 2 years ago I started my journey as CEO after hitting a wall. I was working for companies that didn’t open opportunities for me to grow. We’ve all been there. My only choice was to do it myself. Some may say I have no business being a CEO while others applaud my choice in power. It was not an easy decision, I could have gone to work for another company, worked the typical 9-5 and gone on with my life. Instead I chose to work harder for my money, make my own decisions, and tackle each step with patience. I am here to tell you that it is okay to start your own business no matter where you are at in your career. There are two important things to remember before starting your own business, networking and patience.

Networking is vital. It is all about who you know and who you need to know. Working in PR, networking is in our blood. Publicists are always on the go, chatting with Rangers, people, and staying up to date on the latest news. Become your own networking queen! Find out who is thriving in your field, take them to lunch or give them a call. Talking to individuals within your field will open up many ideas for starting your own business. You may even luck out and find another individual interested in going out on their own as well. Network to find out who is doing what in your field and what key necessity is missing and how you can change that gap.

Patience is key. For me it took weeks to learn the necessities of how to build a website, hire a graphic designer, name my company, apply for an LLC, and most importantly build a solid business plan. Going to school for Public Relations I never took accounting classes or business classes so everything I learned was from the power of observation (internships and jobs), my incredible parents, and research. You have to be patient during the first year of starting your own business. Things will be slow, but if you keep believing and re-working your craft you’ll only succeed in a matter of time. One of my favorite quotes are as follows, “Patience is not the ability to wait but how you act while you’re waiting” by Joyce Meyer.

Becoming a business owner should be one of the most exciting things in your career.  It won’t be easy, you’ll have haters but you’ll always have supporters. Cherish those that support and lift you up during this time. Network to find individuals that can aid in the first few steps of starting your company. And don’t forget nothing happens overnight, take each step at a time and know in the end that you’ll soon enough create something unbelievable.